In-Store Marketing: A New Dimension In The Share Wars
In-Store Marketing: A New Dimension In The Share Wars
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In IN-STORE MARKETING, Mike Wahl suggests that 500 cursing parrots were partly responsible for creating the conditions that now make it so easy to shop for such items as pantyhose, cosmetics, refrigerated cookies, baby foods, puddings and lunch meats. That's a radical idea, isn't it? It sure gets your attention!
With the revolution currently taking place in marketing techniques learning to do a better job of catching the attention of the retail consumer is what this book is all about.
Manufacturers and retailers of consumer packaged goods products have exhaustively studied the more popular elements of the marketing mix such as advertising, promotion, selling techniques, new product development, packaging and distribution. A successful career in marketing has required some expertise in each of these areas.
