The Character Of Organizations

Description for THE CHARACTER OF ORGANIZATIONS: USING JUNGIAN TYPE IN ORGANIZATIONAL DEVELOPMENT by William Bridges:

Shows how to maximize the effectiveness of an organization based on its character.

William Bridges proposes that organizations differ in character in the same way individuals do. Through this analogy he is able to explain why organizations act as they do and why they are so hard to change. He groups organizations into 16 personality types as originally presented by Carl Jung and further developed by Katharine Briggs and Isabel Briggs Myers who created the widely used personality test, the "Myers-Briggs Type Indicator". Bridges has developed an instrument, the "Organizational Character Index", for establishing the character of an organization. This innovate book provides a new outlook to organizational development and insight into ways of maximizing an organization's effectiveness.